Vision Meets Tradition: ALNO at EuroCucina in Milan
Vision meets tradition: ALNO in Milan
- Kitchens squared: ALNO presents four unique kitchen worlds at EuroCucina
- Full range: From the award-winning ALNOSTAR SIGN to the exquisite ceramic kitchen ALNOCERA Convinta and the steel kitchens from ALNOINOX
- World première: Design study ALNOATTRACT draw its inspiration from the architecture
- For all senses: Consistent further development of the booth concept with multimedia components
Pfullendorf / Milan, April 2016 – One of the world's leading kitchen manufacturers, ALNO AG presented thier brands ALNO and ALNOINOX at the world's biggest furniture fair in Milan 12 to 17 April, thus documenting their high standards in respect to design, functionality and craftsmanship. Based inPfullendorf, Baden-Württemberg, the company presented its products in a powerful and unique show inviting visitors to EuroCucina to join in a journey through four different kitchen worlds.
Since 1927, ALNO kitchens have stood for the highest quality, sensible innovations and award-winning design 'Made in Germany'. Based on the brand's core motto, ALNO presented their products in an evocative setting with multimedia components at EuroCucina. Continuity is a characteristic feature of the exhibition which consistently continues the concept of the last EuroCucina. The booth architecture is based on motifs from the brand campaign, creating a walk-in 3D room. The booth was consequently designed in the fashion of an unfinished building, with the walls and floor of the exhibition area resembling concrete. A band of 'concrete' in the form of a structure lets walls, floor and ceiling became a room. In this way, the exhibition area's aura created the typical mood of an unfinished building and provided a perfect stage for the kitchen.
The overall presentation moves ALNO's strengths in respect of quality and innovation more clearly into the focus again and underscores the brand's as a 'beacon' in the kitchen market. ONE THING'S FOR SURE: ALNO.
One booth, four worlds
The 420 square meter booth in Hall 13 introduces the visitor to tomorrow's kitchen: ALNO presented its new design study ALNOATTRACT for the first time at EuroCucina. Directly alongside, ALNOCERA Convinta impressed with exquisite ceramic material. And the campaign kitchen ALNOSTAR SIGN created contrasts with niche back panels in a fresh tiled look. The timeless simplicity of the ALNOINOX brand is also being presented at the exhibition: with their linear design, these steel kitchens by the ALNO Group are extremely robust and eco-friendly.
Feel the future: ALNOATTRACT
ALNOATTRACT by ALNO displayed overwhelming innovative force and creativity of the highest standards. This visionary design study premièred at EuroCucina: the deliberately asymmetrical nature of this spectacular kitchen is inspired by the architecture and plays with the attraction of opposites - materials, forms and finishes compete with one another while conveying a sense of security and order in their entirety. Until now, ALNOATTRACT only existed on designers' drawing boards, but can now it can be viewed live at EuroCucina - an exhibition drawing attention to new approaches in kitchen design.
Exquisite anthracite color: ALNOCERA Convinta
Ceramic material represents value and style. It is resistant to scratching, virtually indestructible and exudes a natural charm. ALNO has perfected the art of integrating ceramic material into the kitchen and enhanced their exceedingly successful ALNOCERA range: ALNOCERA Convinta combines functionality and aesthetic appeal. Heavy natural colors cleverly interact with the pleasant feel of the surfaces and metal contrasts giving the room an exalted aura, an impression that is reinforced by the handleless look and the color world with trendy mineral and grey shades. A special highlight of ALNOCERA Convinta is that a decorative open fire can also be integrated, such as the bioethanol-fuelled burner Chili Fire. The ceramic kitchens designed by ALNO have won several awards: in early 2016, ALNO won the distinction of being 'Winner' of the German Design Award 2016 for ALNOCERA Concretto in light concrete grey.
EXCELLENT: ALNOSTAR SIGN
ALNO offers an almost unlimited array of design possibilities, creating a perfect interplay of finishes and colors in the kitchen with their ALNOSTAR SIGN range. Light grey in gloss lacquer sets the tone for the floating appearance of lacquered sliding doors. The new sliding doors for display units and wall units move along an unobtrusive system of rails and can be positioned in front of the unit without handles. The tiled niche back panels from ALNO on exquisite glass or melamine are not only easier to care for, but also less expensive than a conventionally tiled back panel. What's more, ALNO's range of materials and colours can literally be combined as desired - from brilliant, easy-care handleless fronts in high gloss lacquer or textured lacquer to genuine glass niches. This year, ALNOSTAR SIGN won the Initiative LifeCare award as Kitchen Innovation of the year 2016. The jury of this international consumer award acknowledged the functionality, innovation and design of ALNOSTAR SIGN in combination with ALNOSUND.
Immerse yourself in ALNO
The exhibition booth transformed the ALNO campaign motif into 3D reality, its all- embracing concept acting as a visual magnet in each of the four kitchen scenarios presented.
Visitors were drawn into the brand world by the unusual entrance, brick look of the walls and wooden beams on the ceiling. Once inside, multimedia elements created more surprises, as ALNO brought the tile look of their niche back panels to life on a 46 inch screen formation.
A floor-to-ceiling window reveals a fully grown reindeer grazing in a forest clearing: the animated HD motif on the large-format screen creates a perfect illusion in the middle of the booth.
In this oversize interactive game of kitchen elements, kitchen surfaces of wood, glass and metal wait on full-size video screens to be moved into the right position by a corresponding movement of the arm. Material opposites and innumerable possible combinations of ALNOATTRACT can be playfully discovered in this way.
An almost five meter high Vertical Garden with mossy greenery and the sound of burbling water in a humid tropical climate impressively demonstrates the rugged nature and resistance of a steel kitchen.
The new products from ALNO and ALNOINOX were presented at EuroCucina 2016 from 12 to 17 April (Hall 13, booth D11/E12) as part of the furniture exhibition Salone del Mobile in Milan.
About ALNO AG:
With a workforce of around 2,100 men and women, ALNO AG is one of Germany's leading kitchen manufacturers. With four international production facilities, the group supplies a complete range of kitchen products for the German and international markets.
In addition to the core brand ALNO, the ALNO Group also includes the brands Wellmann, Pino, Piatti and Forster Swiss Steel Kitchens or ALNOINOX. Working with over 6,000 sales partners, the ALNO Group operates in more than 60 countries around the world. In the financial year 2015, the company generated sales in the amount of EUR 522 million. Exports accounted for around 56 percent of total sales.
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